“There’s a greater risk, you want to get that right. “The direct-to-consumer business is obviously further along now than what we had four years ago,” Wiedenfels said. Discovery will introduce both ad-free and ad-lite products. On Monday, Gunnar did not give guidance regarding how much the combined streaming platform would cost consumers, though he did note Warner Bros. HBO Max is priced at $9.99 per month with ads and $14.99 a month as an ad-free service. For HBO Max and HBO, last year ended with a combined 73.8 million global subscribers. Building one very, very strong combined direct-to-consumer product and platform, that’s going to take a while.”Ĭlick here to subscribe to Variety‘s free Strictly Business newsletter covering media earnings, financial and investment news and more.ĭiscovery Plus currently costs $4.99 per month with ads or $6.99 without ads and accounts for the bulk of Discovery’s streaming sub total, which the company reported to be 22 million worldwide customers at the end of 2021. But the main thrust is going to be harmonizing the technology platform. So right out of the gate, we’re working on getting the bundling approach ready, maybe a single sign-on, maybe ingesting content into the other product, etc., so that we can start to get some benefits early on. Again, that’s nothing that’s going to happen in weeks - hopefully not in years, but in several months - and we will start working on an interim solution in the meantime. “The question is, in order to get to that point and do it in a way that’s actually a great user experience for our subscribers, that’s going to take some time. “One of the most important items here is that we believe in a combined product as opposed to a bundle… We believe that the breadth and depth of this content offering is going to be a phenomenal consumer value proposition,” Wiedenfels said.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |